Choice T-Shirt

Rich Pavel Surfboards

Product image 1Rich Pavel blue Choice surf t-shirt design
Product image 2Rich Pavel blue Choice surf t-shirt design
Product image 3Choice T-Shirt
Product image 4Rich Pavel pointing out his choice logo on a red surfboard
Product image 5Choice T-Shirt

Regular price $24.99 Sale price $31.99

Pavel Surfboards Choice T-Shirt

The Choice logo is not a representation of just one thing but many concepts tied together. Billy Caster was the influence to get the Choice logo pushed into production with a big influence from Renny Yater. The "diamond k" concept is taken from how fishing poles were wrapped back in the day. We visited with Rich recently in an undisclosed location and here are a few questions we threw his way. Read here


This tee is printed with our premium water based inks which are very soft and breathable, and will give you a very cozy print.  


  • Classic Fit- Not slim fit, but not as wide as a Hanes Beefy T. 
  • 100% pre-shrunk super soft ringspun cotton
  • 5.5 oz / 186 GSM
  • Short set-in sleeves
  • 3/4'' seamed rib knit collar
  • Taped neck and shoulder seams
  • Two-needle hemmed sleeve and bottom hems
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